condensation
cleanser
Lifebuoy
We're all guilty of it: your hands are dirty, so you wet your fingers with the condensation on a cold drink and consider the job done.
Instead of trying to correct the behaviour, Lifebuoy decided to hijack it – with an anti-bacterial sticker that legitimises reflexive, touch-and-go handwashing.
Awards
Campaign Brief
The Work 2024 (Ambient/Guerrilla)
The Work 2024 (Health & Pharma)
The Work 2024 (Intellectual Property + Products)
The Work 2024 (Work for Good)
London International Awards
Bronze (Direct/Innovation)
ONE Asia
Bronze (IP & Product Design: Products for Good)
Merit (Innovation in IP & Product Design)
CCA Gongs
Gold (Outdoor: Best Use of Ambient)
Gold (Outdoor: Best Use of Cultural Insights)
Gold (Design: Innovation in Design)
Gold (Media: Best Use of Ambient, Events & Stunts)
Gold (Media: Best Use of Cultural Insights)
ADFEST
Bronze (Media: Ambient - Small Scale)
Bronze (Direct: Ambient - Small Scale)
Bronze (Outdoor: Ambient - Small Scale)