And I’m terrible at introductions. I am, however, a little better at putting things down on paper.

Like all great love stories, I stumbled into advertising unintentionally and the rest is confetti. These days, it feels more like a love-hate situationship, and I wouldn't have it any other way.

While I enjoy being a collector of various skills, I work primarily as a writer – and even better as a team member. 

Let's see if we can figure out some shit together.

AWARDS

2025
Singapore’s Most Awarded Creatives – #8
ADFEST | Young Lotus Singapore Representative
ADFEST | Bronze (Radio & Audio: Podcasts)
ADFEST | Bronze (Entertainment: Audio Content)
ADFEST | Bronze (Media: Ambient Small Scale)
ADFEST | Bronze (Direct: Ambient Small Scale)
ADFEST | Bronze (Outdoor: Ambient Small Scale)

2024
CCA Gongs | Young Copywriter of the Year
CCA Gongs | Gold (Outdoor: Gong for Good)
CCA Gongs | ​Gold (Outdoor: Best Use of Ambient)
CCA Gongs | Gold (Outdoor: Best Use of Cultural Insights)
CCA Gongs | Gold (Design: Innovation in Design) 
CCA Gongs | Gold (Media: Best Use of Ambient, Events & Stunts) 
CCA Gongs | Gold (Media: Best Use of Cultural Insights)
CCA Gongs | Bronze (Best use of Non-Digital Brand Experience)
CCA Gongs | Bronze (Best Use of Audio Content)
CCA Gongs | Bronze (Best Use of Branded Audio Content)
CCA Gongs | Bronze (Best Use of Film, Radio & Audio Broadcast)​
LIA | Bronze (Direct/Innovation)
Cannes Lions | Bronze (TV/Cinema Film: Consumer Goods)
One Show | Silver (Film: Best use of Humour)
One Show | Bronze (Film: Over 30sec)
Clio Awards |  Bronze (Film: Product/Service)
ADFEST |  Silver (Broadcast: Consumer Goods)
ADFEST |  Bronze (Broadcast: Consumer Goods)
ADFEST |  Bronze (Online Film: Consumer Goods)
ADFEST |  Bronze (Online Film: Consumer Goods)
Spikes Asia |  Bronze (Film: Consumer Goods)
Spikes Asia |  Bronze (Film: Consumer Goods)

2023
CCA Gongs | Jury - Direct
​CCA Gongs | Best of Category: Film
CCA Gongs | Gold (Film: Online)
CCA Gongs | Gold (Film: Online)
CCA Gongs | Gold (Film: Broadcast & Cinema) 
CCA Gongs | Gold (Film: Broadcast & Cinema) 
CCA Gongs | Gold (Film: Casting)
CCA Gongs | Gold (Film: Direction)
CCA Gongs | Silver (Film: Online)
CCA Gongs | Silver (Film: Broadcast & Cinema)
CCA Gongs | Silver (Film: Casting)
CCA Gongs | Bronze (Film: Direction)
ONE Asia | Bronze (Online Film & Video)
ONE Asia | Bronze (Cinema Advertising)
LIA | Silver (TV/Cinema: Humor)
LIA | Bronze (TV/Cinema: Humor)
LIA | Bronze (Online Film: Home Products)

2022
Kancil Awards | Silver (English Copywriting: Campaign)
​Kancil Awards | Bronze (Best Film & Branded Content)
CCA Gongs | Bronze (Outdoor: Best Use of Posters)
Campaign Brief's The Work (Print & Print Craft)

2021
MARKIES | Gold (Most Creative - Audio)
Campaign Brief's The Work
Cannes Lions Live Shorts
Creative LIAisons 

2020
OneShow Asia Showcase | KFC You Soon 
ADSTARS | Silver (Pivot)

2019
APPIES | GOLD (Food & Beverage) 
IACT Valedictorian, Class of 2019
First Class Honours Recognition Award

​2018
Short + Sweet Theatre Malaysia Finalist
Student Kancils x SCooler Awards | Silver
Creative Conscience UK | Outstanding Shortlist

2017
Malaysian Universities Poetry Writing Competition
Top 10 finalist out of 1,400 entries

2016
Maybank Perdana Leadership Foundation
Writing and Photo Contest 2015 - Consolation

2014
Star BRATs Young Journalist Programme
Raymond Chew Scholarship (Full Award)