KFC was reopening its Dine-In services after the 2020 Movement Control Order. Instead of doing the regular ‘We’re open for Dine-In!’ announcement,
we launched a specially curated 86-track playlist titled ‘KFC You Soon’ to welcome customers back – one to commemorate each day the Dine-In service was unavailable, of course.

To promote the playlist, we launched a dedication video featuring a lonely KFC store pining for the return of its customers, serenading the viewer with popular song lyrics that convey its yearning.