himalaya vajomba

In 2020, Naga DDB Tribal was tasked with the rebranding of Himalaya Salt Sports Candy. The brand's spirit of 'funergy' (that's fun + energy for you non-Yeti folk) is encapsulated in the mascot, Himalayeti, who represents the unleashing of your inner child to overcome your inhibitions, so that you can find the magic in everyday things.

I worked closely with my art partner, Sara, and my copy senior, Candice, to give this salt candy brand a makeover. I also contributed additional writing to the brand book before I said vajom-bye to Naga.