It starts with “hello”

On Bumble, all meaningful connections begin with hello. The word itself is more than just a greeting; it is a gateway to experiences and people that are wondrous, thrilling, surprising, scary and all the big sparkly words you can think of combined.

For the brand's Y2 campaign, we teamed up with our Philippine counterparts to launch a series of localised films depicting hello as the launchpad to life-changing connections.